If you're trying to grow your business online, you’ve likely come across two key players: Search Engine Optimisation (SEO) and Google Ads (Pay-Per-Click or PPC). Both can help you get found on Google but they work in very different ways.
So, which one should you choose?
In this post, we’ll break down the pros and cons of SEO vs. Google Ads, show you when to use each, and how to combine them for maximum impact, especially if you're building a flexible marketing strategy like we offer at EHG Digital.
SEO stands for Search Engine Optimisation, an approach focused on improving your website’s visibility in organic (non-paid) search engine results. When done well, SEO drives consistent, long-term traffic without needing to pay for every click.
Core components of SEO include:
Google Ads is a paid advertising platform that lets your site appear at the top of search results instantly. You bid on specific keywords and only pay when someone clicks, Pay-Per-Click (PPC).
Benefits include:
✅ Pros:
❌ Cons:
✅ Pros:
❌ Cons:
Use Google Ads for short-term results while SEO builds long-term value.
If you're serious about growing online, it’s not about choosing SEO or Google Ads, it’s about using both smartly. At EHG Digital, we help clients balance quick wins with lasting growth.
✅ Claim Your Free Digital Marketing Audit
We’ll assess your visibility, uncover missed opportunities, and recommend a strategy built for your goals and your control.
👉 Claim My Free Audit
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