Social media is essential for brand visibility—but should you focus on organic growth or invest in ads?
In 2025, both play a role, but knowing where to focus your energy (and budget) can make all the difference. Let’s explore what works best for growth and ROI.
Organic social media refers to unpaid content you post to your feed or stories—like updates, tips, testimonials, or behind-the-scenes clips. It helps nurture brand loyalty, drive engagement, and communicate your values.
Examples:
Social media ads are paid promotions designed to reach larger, targeted audiences. These appear in feeds, stories, or sidebars and are usually shown based on interests, demographics, or behaviours.
Platforms include:
Pros & Cons: Organic vs. Paid
Organic works best for:
Use it for consistency, relationship-building, and long-term visibility.
Paid ads are perfect for:
They deliver faster ROI and work well when paired with high-converting landing pages.
A winning social strategy in 2025 blends both:
This hybrid approach maximises your visibility while maintaining trust and engagement.
We help brands use social media strategically—not randomly. Whether you're just starting or scaling fast, our campaigns are tailored, trackable, and focused on ROI.
We’ll analyse your current social efforts and recommend a paid and organic strategy that actually works for your goals.
👉 Request Your Free Social Audit
.png)
.png)
.png)